Despite its strength and constant presence in the display rack, Cuetera was losing impact among its consumers due the perception as an old-fashioned brand. Therefore, it was necessary to re-design its graphic image to reclaim its value. The key was to incorporate fresh and current elements in its packaging to maximize its presence ahead of its competitors.

A very efficient brand strategy was executed, which dictated the norms to differentiate the products through a graphic structure of red color, which is easy to identify in the display rack. The resign of the logo and packages, the product photography and recipes contributed to rejuvenate the brand. Today, Cuetera is once again perceived as a modern, fresh and attractive brand, and best of all, it continues to maintain its strong tradition.