Any dynamic brand needs to constantly reinvent itself in the face of aggressive competitors, adverse market tendencies or continuous changes in consumer habits. The national leadership of such a big brand must be consolidated in each one of its consumer touchpoints. At the same time, a more demanding public requires high quality in its products with designs that are approachable, modern and honest.

With a clear focus in maintaining a coherent and consistent message, the re-design of Lala´s identity conveys a sense of the brand heading into the future. This vision of leadership must be promoted in each one of its categories and touchpoints. Few brands can sustain such a dynamic pace in captivating consumers with a wide variety of offers as well as a message that is catered to particular interests and tastes, while at the same time, maintain a solid unified brand.

For over 18 years we have been proud partners of a first-rate team that placed Lala as the biggest dairy brand in Mexico. Behind every brand touchpoint in Mexico, United States and Central America there is a strategy, a design or an implementation of our design team.